Introduction
In this blog post I am going to research and discuss different media theorists. I will aid to include how their work will relate to my own production.
Performance Videos
Performance video only focus mainly around showing the band or artist performing their music. These videos can become boring, due to lack of narrative, costume changes or location. To avoid this creators use shortcuts and quick edits to keep the video fast paced. This is a low budget option as many are recorded while the band is already performing a planned show.
A very typical example of performance based music is "Wedding Bells by Lissie". This was shoot on location and a band session and focuses on showing the group performancing.
An example of a performance based music video which I feel works very well is "The Strokes - Reptilla". In this video the focus is mainly area capturing the hands of the artistics playing. It does not include shots of the band playing as a whole. Each shot frames the body parts in interest ways which grab the viewers attention as it break the normality for this type of video.
Narrative Videos
A narrative video is one which focuses around telling a story to its viewers. This runs throughout the whole video and can feature multiple different stories set in a variety of locations. Sometimes the story reflects the lyrics of the song or tells another story. A classic example of this type of video is "Free Falling By Tom Petty".
Some videos combine narrative and performance, an example of this is "Aerosmith - Janie's Got a Gun". This video helps to connect to two parts video use of similar lighting with a dark blue tone.
Conceptual Videos
Conceptual videos are based around a single idea, which the video revolves around. This style of video often focuses greatly on special effects and CGI, making it very high cost. Its a much rarely style due to cost, hard to film and difficult to get right. This type of video is rarely popular as viewers can not relate and sometimes can understand the point of the video. Good examples are:
"The Chemical Brothers - Star Guitar"
Claude Levi-Strauss
The media theorist Levi-Strauss was a structuralist philosopher who focused on binary oppositions. Binary oppositions are things such as:
In this blog post I am going to research and discuss different media theorists. I will aid to include how their work will relate to my own production.
Performance Videos
Performance video only focus mainly around showing the band or artist performing their music. These videos can become boring, due to lack of narrative, costume changes or location. To avoid this creators use shortcuts and quick edits to keep the video fast paced. This is a low budget option as many are recorded while the band is already performing a planned show.
A very typical example of performance based music is "Wedding Bells by Lissie". This was shoot on location and a band session and focuses on showing the group performancing.
An example of a performance based music video which I feel works very well is "The Strokes - Reptilla". In this video the focus is mainly area capturing the hands of the artistics playing. It does not include shots of the band playing as a whole. Each shot frames the body parts in interest ways which grab the viewers attention as it break the normality for this type of video.
Narrative Videos
A narrative video is one which focuses around telling a story to its viewers. This runs throughout the whole video and can feature multiple different stories set in a variety of locations. Sometimes the story reflects the lyrics of the song or tells another story. A classic example of this type of video is "Free Falling By Tom Petty".
Some videos combine narrative and performance, an example of this is "Aerosmith - Janie's Got a Gun". This video helps to connect to two parts video use of similar lighting with a dark blue tone.
Conceptual Videos
Conceptual videos are based around a single idea, which the video revolves around. This style of video often focuses greatly on special effects and CGI, making it very high cost. Its a much rarely style due to cost, hard to film and difficult to get right. This type of video is rarely popular as viewers can not relate and sometimes can understand the point of the video. Good examples are:
"The Chemical Brothers - Star Guitar"
Claude Levi-Strauss
The media theorist Levi-Strauss was a structuralist philosopher who focused on binary oppositions. Binary oppositions are things such as:
- night / day
- good / bad
- light / dark
Levi-Strauss noted that these oppositions tended to structured texts are stories. This also related to plays and films as wells. These binary oppositions engage the viewers as they create conflict and contrast which thickens the plot of a media product. It can be used in a conflicting manner to highlight differences between a variety of things.
I could use this in a subtle way to highlight the contrasting emotions which the lead actor has throughout my music video. For example his grief and sadness at losing the love of his life contrasting with the acceptance of moving on. On could also use binary oppositions of colours such as light and dark.
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