Monday, 25 November 2013

Introduction + What Is A Music Video

Introduction
Over the course of this blog I am going to research into music videos. I will aim to learn what makes a good music video, typical codes and conventions, filming styles, editing techniques and more. This will be vital information that I will need to put into practise for when I begin to create my own music video. I will end my blog by evaluating my progress over the course of this project. 


What is a Music Video?

A music video is quite simply a promotional video created by an artist or band as a promotional material to aid the sales of their singles and albums. It is often used to enhance the lyrics by creating a storyline, showing the artist in the best possible light.Occasionally they do not follow any kind of convention, causing them to make no logical sense.

One thing that all music videos are designed to do is to entertain the audience. They must include the music track that they are promoting. They commonly include the artist or band, however this is not always the case. They can be very experimental in style, which more commonly occurs when the genre is more niche. 


Music videos have become very popular with music television channels, as it gives them something to play with the track. They are also uploaded on to the video sharing site YouTube (www.youtube.co.uk). This makes them available to be shared easily between people, most commonly on social networking sites such as FaceBook (www.facebook.co.uk). This popularity has seen an increasing rise is the budget for the creation and editing. Meaning that very high-tech results can be achieved. 

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